Sample Chapter free essay sample

Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. We will write a custom essay sample on Sample Chapter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will easily fall to grab the said product. Television advertisement has a great impact when it comes to decision making and lifestyle of the students of the University of Batangas. They really choose the product that is fit and acceptable to their taste. Sometimes patronizing and endorsing can also change their choices of product and services. Some students tend to buy the product being patronize for them to recognize the group and strengthen the sense of belongingness. These observations are based on the survey conducted to undertake the present study. Every individual is easily attracted to those colorful advertisements on TV showcasing their products, companies, etc. , trying to capture viewers and infecting their minds into buying their product and services. It gives familiarity to an individual and it provides information about the product and services they can offer with their own advertising strategies into selling to the market. People are usually led astray by these advertisements forcing them to purchase wants which are not very necessary. In this study, the researchers have focused on shampoo advertising. They use celebrities to fuel aspirations among potential users and would simply start with graphic portrayals of shiny lustrous hair with the brands catchline which is used to emphasize the look and health of hair due to the nourishing action of Pro V. The stress, as always, was on the product and the crucial â€Å"moment of confirmation†, where the visuals show damaged hair being rendered healthy and shiny through shampoo usage. Advertising that is creatively executed helps the brand to break the clutter and build strong impact in the target market. It is very obvious that the products under competition have similar function and benefits but it should still have differences which can give the consumer a satisfaction and an aid to stay and buy the product. And they have different ways how their product will communicate to the public. Selected shampoo advertisements such as Pantene, Palmolive, Sunsilk and Rejoice are the main attention of this study since these are the brands mostly aired on television. The researchers have come up with the study because they believe that shampoo advertisements should be given consideration since it really brings an intensive impact to the society. Theoretical Framework The re-conceptualizing of the audience is clearly articulated in uses and gratifications theory. This study is anchored on the uses and gratification theory of Katz, E (1959) that deals with the effect of people on the media. The theory describes mass communication, as it provides an approach that is audience-centered. It deals with how and why people adopt specific media to satisfy their needs. The theory places more focus on consumer, or audience, instead of the actual message itself by asking â€Å"what people do with media† rather than â€Å"what media does to people. † It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audience is responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers’ gratification. For example, television advertise a particular product the viewer/s consumer will have an idea about it and the tendency to buy and the quality of advertisement will excel by the means of how percent of people patronize the products. . In this theory states the benefits of one to another. Statement of the Problem This research aimed to assess the implications of selected shampoo advertisements on the buying behavior of AB students of the University of Batangas. Specifically, the research sought to answer the following questions: 1. What is the profile of the respondents in terms of following: 1. 1. age; 1. 2. course; 1. 3. year level; and 2. What are the shampoo brands bought by the respondents? 3. How often do the respondents buy the shampoo brands? 4. How often are the respondents exposed to television shampoo commercials? 5. To what extent do the shampoo advertisements affect the respondents’ buying behaviour? Significance of the Study Today, a large number teenagers and student with various group, gender, educational level are seeing advertisement on various television medium and on habits, living has a broader impact. Thus, the researcher believed that after this study the student will be able to; a. Recognize how television advertisement affects their social interaction with their group, b. Educate and gain deeper understanding of advertising consequences and effects, c. Know the relevance of advertising in shaping the society To the future researcher – the result of this study would provide them the relevant information needed in accomplishing future studies and concerns. Scope, Limitation and Delimitation of the Study This study encompasses the entire range implications of selected shampoo advertisements on the buying behavior of Female AB students of the University of Batangas, AY 2013-2014. It also focuses on identifying the profile of the respondents as regard to their age, gender, course, year level and monthly family income; the shampoo brands commonly bought by the respondents; how frequent the respondents buy shampoo; how often are the respondents exposed to television shampoo commercials; and the extent of shampoo commercials that affect the respondents’ buying behavior as consumers in terms of brand’s popularity, endorser’s influence, price of the shampoo brand, package design of the shampoo brand, message presented by the advertisement, advertisement’s creative execution and presence of values, attitudes, and lifestyles of the audience. This research study consisted of 126 respondents from AB students of the University of Batangas. It intended to evaluate and scrutinize the results of the respondents from the items raised in the researcher-made questionnaire. This study is limited to the response of the viewers on shampoo advertisements and its involvement to the respondents. On the other hand, the researchers did not incorporate the other television advertisement, but rather concentrated or focused on shampoo advertisements. It did not also include the technical aspects of advertising in its broad meaning. Definition of Terms To ensure better understanding of the study, the following terms were defined according to their textual and optional meaning; Advertisement – This pertains to something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement. Attitude – This refers to a learned tendency to behave in a consistently favorable or unfavorable manner with respect to a given object, idea, person, or situation. Buying behavior – (also known as consumer behavior) is the process involved when individuals or groups select, purchase, use, or dispose of products or services, ideas, or experiences to satisfy needs and wants. Brand – This refers to the name, term, design, symbol, or any other feature that identifies one sellers product distinct from those of other sellers. Consumers – This is a person or group of people, such as a household, who are the final users of products or services. The consumers use is final in the sense that the product is usually not improved by the use Creative execution – This refers to the manner in which an advertising appeal is carried out or presented. A particular advertising appeal can be executed in a variety of ways and a particular means of execution can be applied to a variety of advertising appeals. Endorser – This is a person who may or may not be users of a particular product or service that may lend their names to advertisements for such products or services for a fee. Lifestyles – This pertains to the non-demographic characteristics of people when describing their behavior, such as recreational habits. Value – These are shared beliefs among group members as to what behaviors are desirable and non-desirable. Television – TV, the abbreviation for television is a telecommunication device used to transmit moving visual media. It became popular in the mid-twentieth century as a medium for entertainment. â€Å"TV† may also refer to the physical device. Televisions are used to view various subscription based programming, movies (via an additional media player), and recent models can also be used as computer monitors. Television advertisement – This refers to the use of commercial advertisements as a means of promoting a companys products or services through the television. It can be done on cable TV, national TV or the local stations. The concept behind it is to bring advertising commercials, production and campaigns to TV viewers in between their favourite programs as this is set to get their attention. Successful TV advertising is witty, thoughtful short and straight to the point.

Soda essays

Soda essays Soda, pop, seltzer, tonic, sparkling water - these are all names for carbonated drink, more commonly known as soft drink. It is the latest trend in beverages today. Almost every individual consumes this type of drink thinking that it quenches their thirst because of its unique taste. But little do they know that this beverage subtly destroys them. The production and consumption of carbonated drinks should be minimized because it can lead to health problems or in worst case, death. Soft drinks are extremely acidic which may lead to certain health disorders. These sodas contain phosphoric and carbonic acids, two substances that can corrode almost anything when ingested in pure amounts. Phosphoric acid is diluted to become nontoxic and is usually mixed with carbonated drinks to give its characteristic sour taste. Scientific studies reveal that elevated levels of phosphates eliminate essential vitamins and minerals from the body, leading to an abnormality when life processes (digestion, respiration, etc) are carried out. Also, a severe lack of minerals can lead to heart disease (lack of magnesium), osteoporosis (lack of calcium), and many other diseases. Moreover, these drinks can wear away the enamel of the teeth which may cause tooth decay and may result to further dental problems. Imagine the digestive tract as a rusty car bumper. When sodas are poured in the bumper, the rust is immediately removed. This is what these drinks really do to our body. Carbonated drinks are mainly composed of distilled water, some additives, and a large amount of refined sugar. This means that these beverages just add calories and thus makes one gain weight. But is shifting to diet soft drinks the solution? Probably not. The fact is that diet carbonated drinks contain aspartame, an artificial low-calorie sweetener. Although aspartame does not add up the calories, it makes one feel hungrier and crave for more food. In add ...

Intgratinh Information and Communication Technology (ICT) effectively Literature review

Intgratinh Information and Communication Technology (ICT) effectively into the early childhood education learning environment - Literature review Example Pre-schoolers are relatively young in terms of age. Therefore, it is necessary to closely examine the positive and negative impact of using ICT in early childhood education. To gain better understanding behind the need to incorporate the use of ICT in early childhood education, it is necessary to first discuss its importance followed by identifying useful ways on how the pre-school teachers can effectively integrate or implement the use of ICT within the early childhood education environment. Importance of Using ICT in Early Childhood Education There are many reasons as to why the New Primary Curriculum requires the need to incorporate the use of ICT in early childhood education. For instance, Can-Yasar et al. (2012) mentioned that it is necessary to expose children on how to use technology at an early age to prepare them with the use of a wide-range of technology in higher education. Furthermore, the act of early exposing children with the use of technology can somehow positively af fect their mental development and long-term motivation to learn (Can-Yasar et al., 2012; Celebi-Oncu, 2010). ICT can be used to expand each child’s knowledge. ... only their social-affective development but also their language, social-affective development, psychomotor skills (Can-Yasar et al., 2012; Celebi-Oncu, 2010; Forcier and Descy, 2008). In the process of allowing the pre-school students to develop a sense of belongingness inside the classroom, allowing them to use technology in learning will provide them with unlimited opportunity to work and learn collaboratively with other students (Forcier and Descy, 2008; Stephen and Plowman, 2008). Since the pre-school children will learn how to control their emotions and behavior in class, gaining friends will help these children gain both self-confidence and self-respect (Stephen and Plowman, 2008). Lastly, the use of ICT products in teaching can encourage the pre-school students to move their eyes and hands in coordination with their other body parts help them improve their motor and overall physiological development (Celebi-Oncu, 2010). Therefore, the use of ICT has been considered as a very p owerful learning tool in early years. Strategic Ways on How to Effectively Integrate or Implement ICT in Early Childhood Educational Learning Environment Constructivism means that each child plays a significant role in â€Å"constructing enw knowledge† (Lake and Jones, 2012, p. 164). As a constructivist approach to early education, play is defined as â€Å"a meaningful activity that children choose to participate in, that involves children in physical, cognitive, and communicative efforts in social and cultural contexts† (Lake and Jones, 2012, p. 164; Hedges, 2008, p. 10). Based on the childrens’ experiences with their environment, the pre-school students can effectively learn how to solve problems and improve thier social skills (Can-Yasar et al., 2012). Aside from making children perceive